An explainer video for Studio JCI's winning entry to the Ontario Association of Architects' Shift competition. From the OAA website:
"The SHIFT Architecture Challenge is a new Ontario Association of Architects (OAA) program created to highlight the distinct contribution architects and architectural thinking bring to addressing key societal issues. It aims to showcase the profession’s belief that good design can bring about positive change."
Studio JCI's entry to the competition focuses on seemingly small tweaks to zoning within Toronto's Yellowbelt; these small changes though would have the potential to bring about huge systemic change. This video was presented alongside data and detailed panels as a condensed explainer.